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3 Tips to Beat the Creep Factor
One of my favorite brands has been coming on a bit too strong, and it’s starting to creep me out. I recently made a few home improvements and have spent more time at the big-box home improvement stores...
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Thanks for the Retargeting, Sears!
In an age when every bit and byte of consumer data is instantly captured, analyzed and acted upon, we’ve all grown used to being in the shallow end of the retargeting pool. We’re fed a steady diet of...
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Amazon Dash Buttons are Way Cooler Than Post-it-Notes
And the latest shiny object is a shiny button: The Amazon Dash Button allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except...
View ArticleElite SEM Launches Division To Help Marketers Reach Active Shoppers
PHILADELPHIA, PA (February 10, 2016) Elite SEM, a digital agency specializing in performance marketing, has launched a division to assure that marketers reach active online shoppers as close to...
View ArticleAutomating Authenticity: Use Marketing Automation To Help Customers Convert
In 2012, Gartner rather famously predicted that CMOs would spend more on IT than CIOs by 2017. While it remains to be seen whether that will happen, 25% of IT budgets were spent on digital marketing in...
View ArticleNatural Language Generation Is Coming to Ecommerce
If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for...
View ArticleLessons Retail Marketers Can Learn from HBO’s “Westworld”
Artificial Intelligence (AI) is going mainstream, captivating TV viewers, moviegoers and bookworms alike. One example of AI in pop culture is HBO’s “Westworld.” In the show, a futuristic amusement park...
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